Legitimate Interest Claim of BCOVERY SAS

BCOVERY SAS (Vendor ID 1069) is an innovative company committed to respecting and protecting your privacy. We have developed a unique algorithm in the world that recycles lost or too heavy impressions for eco-responsibility reasons. This document outlines our legitimate interests for processing personal data in accordance with the latest IAB norms for TCF 2.2 and the General Data Protection Regulation (GDPR) of the European Union.

Our Commitment to Eco-responsibility and Technical User Comfort

Our legitimate interest lies in our commitment to eco-responsibility and technical user comfort. We have developed a unique algorithm that recycles lost or too heavyimpressions for eco-responsibility reasons. This means that we strive to minimize the environmental impact of our activity by reducing resource waste and optimizing energy use.

In addition, we are committed to improving the user experience by ensuring that our services are accessible and easy to use, regardless of the type of connection or device used by the user. We strive to replace bulky videos that do not work on 3G and 4G connections with direct and eco-responsible advertising campaigns, without unnecessarily using many servers and transactions.

Purposes for Processing Personal Data

We process personal data for the following purposes:

  • Purpose 1: Consent as sole legal basis
  • Purpose 3: Consent as sole legal basis
  • Purpose 4: Consent as sole legal basis
For these purposes, we rely on your explicit consent as the legal basis for processing your personal data.

Legitimate Interest Purposes

In addition to the above, we also process personal data for the following purposes where we rely on legitimate interest as a legal basis:

  • LegIntPurpose 2: Consent or legitimate interest as a legal basis
  • LegIntPurpose 7: Default legal basis
  • LegIntPurpose 8: Legitimate interest
  • LegIntPurpose 10: By selecting legitimate interest as your legal basis you confirm that your company has conducted and documented a legitimate interest assessment for your company’s processing of personal data for this purpose, and that the assessment has shown that data subjects’ interests and fundamental rights do not override the legitimate interests pursued.

Special Purpose Declaration

We have also declared Special Purpose Declaration 1 and 2. Special Purpose Declaration 1 concerns the measurement and reporting of ad distribution, frequency capping, and fraud detection. Special Purpose Declaration 2 concerns the customization of ads and content based on user preferences and interests.

Legitimate Interest Assessment

We have conducted a thorough Legitimate Interest Assessment for our processing of personal data for the above purposes. This assessment has confirmed that our legitimate interests do not override your interests and fundamental rights.

Data Categories

We collect and process the following categories of data: technical information about devices, OS, connection type, GEO, advertising metrics, advertising behavior, advertising performance, technical performance of content. We store all information in an obfuscated way for security.

Data Security, Integrity, and Confidentiality

We are committed to ensuring the security, integrity, and confidentiality of your data. To do this, we have put in place appropriate technical and organizational measures, such as the use of obfuscation techniques to store data and the use of security protocols to protect data from unauthorized access, unauthorized modification, disclosure, or destruction of the data we hold.

GDPR Compliance

We comply with the General Data Protection Regulation (GDPR) of the European Union. The GDPR is the strictest privacy and data security regulation in the world. Although it was drafted and adopted by the European Union, it imposes obligations on organizations everywhere in the world, as long as they target or collect data relating to people in the EU.

We have put in place measures to ensure that we comply with all the requirements of the GDPR, including data protection principles, lawfulness of data processing, rights of data subjects, data security, accountability, and transparency.

We have also appointed a Data Protection Officer (DPO) to oversee our GDPR compliance and to serve as a point of contact for supervisory authorities and data subjects in case of questions or concerns about our processing of personal data.

Privacy Policy

For more information about our processing of personal data, please visit our privacy policy at the following address: Politique de confidentialite